Holistic Care and Services

Client: Holistic Care and Services (HCS)
Market: Sydney, Australia
Industry: Healthcare
Year: 2026
Duration: 2 months
Scope: Brand Strategy, Brand Identity, Brand Collateral, Digital Experience, Website

“Working with Glinteco felt like collaborating with a true partner who deeply cares about our mission. Every design decision brought clarity, warmth, and trust to HCS. The final result exceeded all of our expectations.”

Mrs Linh Tran (Suzy)Manager

OVERVIEW

Before we started, HolisticVN had no logo, no website, and no marketing of any kind. Every family who found them arrived through a government referral or word of mouth. That is a slow way to grow, and an easy way to stay invisible to the families who need you most.

HolisticVN is a Vietnamese-led provider in Sydney, working across disability support, aged care and early childhood. In two months we built the brand from nothing: strategy, identity, website, print, and a full run of branded merchandise manufactured in Vietnam and delivered to Sydney.

EXECUTION

Logo Design

Circular forms carry wholeness and inclusion. In East Asian thinking the circle stands for completeness, for holding something safe, for a family bond that does not break. A visual system built around the idea that care exists within a continuous circle of connection.

Typography

Open curve — welcome and openness. The mark is an open curve, not a closed ring. Not a boundary, an open arm. A family walking in is expected, not processed. An open space that listens.

Care that brings peace. Life that brings joy.

Color Palette

Teal carries the calm and professional register the care sector needs. Warming and softening it keeps that trust while removing the institutional distance. A colour language that makes care feel warm, calm and approachable.

Earth Teal

#187A6E

Peace Teal

#1B998C

Dark Teal

#11675C

Pale Teal

Result

Holistic Care and Services building signage

Holistic Care and Services branded blood pressure cuff

Healthcare worker wearing a Holistic Care and Services scrub cap

Healthcare worker wearing a Holistic Care and Services uniform

Holistic Care and Services printed service brochure on a stand

We selected the manufacturers, ran production in Vietnam, and shipped the finished items to Sydney. Everything arrived, nothing was held at customs.

Holistic Care and Services staggered brochure and service collateral

Holistic Care and Services letterhead and printed collateral

Holistic Care and Services letterhead, mask, and branded card

Holistic Care and Services employee ID badge on a care uniform

The site went live in 2026. It is too early for traffic or conversion data, and we would rather say that than publish a number we cannot stand behind. What changed is structural. A provider that had no way to be found now has one.

#A2DADB