Vietplastic
- Client
- -
- Market
- Viet Nam
- Industry
- F&B Plastic Packaging
- Year
- 2026
- Duration
- 9 months
- Scope
- Brand Strategy, Brand Identity, Brand Collateral, Digital Experience, Website, Merchandise Production.
“B2B packaging is never just about output - it is about safeguarding our partners' reputation and public health. Glinteco captured our guiding principle of ethical manufacturing, evolving our identity into a true symbol of trust for millions of everyday consumers.”
Mr Nguyen Quoc HuyVice Chairman of the Board of DirectorsOVERVIEW
Vietplastic is an industrial B2B manufacturer supplying packaging solutions across Vietnam’s food and beverage ecosystem. In a market dominated by low-cost commodities and inconsistent hygiene standards, the brand set out to establish a higher benchmark: treating packaging not as disposable plastic, but as active reputation insurance for distributors and F&B partners. Glinteco partnered with Vietplastic to reposition the company from a conventional factory into an authoritative industry leader rooted in ethical manufacturing, nationwide scale, and supply chain stability.
A Vietnamese Brand,Trusted Worldwide
Brand Context
Vietplastic operates on the conviction that business must bridge enduring value with an ethical baseline. Starting with integrity in every plastic granule, the brand treats packaging not as a cheap commodity, but as active reputation insurance that safeguards public health and client credibility.
Define
Break away from the cheap, fragmented perception and supply-chain vulnerabilities common to single-use plastics. The visual challenge was to evolve the original sunflower emblem and VP monogram into an authoritative, balanced identity - translating industrial capacity and nationwide reach into a clear symbol of long-term trust for B2B partners.
Execution
Typography
Manrope is the brand's typeface for both primary and secondary headlines. Its heavy geometric structure reflects Vietplastic's extensive production capacity and unwavering quality benchmarks.
Brand Typography
Manrope
Manrope ExtraBold
Headline 1
Manrope Light
Headline 2
- Manrope Light
- Manrope Regular
- Manrope Medium
- Manrope Extra Bold
Color Palette
Preserving the core brand yellow with subtle gradients for a soft, friendly feel, paired with deep blue to project solid stability and progressive trust across the identity.
Brand Assets
Anchored in core integrity, these three brand assets translate Vietplastic's scale into dedication, quintessential quality, and expansive nationwide reach.
1. Asset of the Quintessential Ecosystem: Parallel curves converge inward, symbolizing enduring partnership and an uncompromising focus on quality.
2. Assets of Dedication: Eight interlocking petals expand from a strong central core into a cohesive whole. The mark symbolizes an unbroken supply ecosystem, providing steadfast stability for all partners.
Closed-Loop System
Expanding Reach
Sustainable Core
3. Assets of Expansion & Prosperity: Rectangular geometry and radiating curves create a visual mark of omni-directional reach, reflecting an expansive distributor ecosystem and unbroken nationwide supply.
Badge System
The Badge System translates complex manufacturing certifications, food-grade standards, and operational capabilities into clear, authoritative marks of trust across all touchpoints.
- Badge Quality & Safety
- Badge Operations & Supply
- Badge Customer Benefits
- Badge Brand & Positioning
Result
Social Media
A cohesive digital layout framework engineered to spotlight manufacturing scale, product safety, and partner support across all mobile touchpoints.
Brand Collateral
Extending Vietplastic's identity across essential brand and communication materials. Each application reinforces a consistent and recognizable visual language.
Environmental
Bringing Vietplastic's visual language into the spaces where products are made, moved, and experienced.
Elevates Vietplastic's physical presence into a trusted, globally recognized manufacturing benchmark.
Website
A digital platform presenting Vietplastic's products, capabilities, and brand story in one accessible experience. The website communicates the company's manufacturing expertise while guiding customers through its product range and applications.
